Tourism Queensland has released a discussion paper on opportunities and challenges facing the industry as the State ramps-up efforts to snare a greater share of the burgeoning China market. Tourism, Manufacturing and Small Business Minister Jan Jarratt said work was well advanced on developing the new Project China Strategy, with industry feedback critical.
"Sustainably growing our share of the China market and giving Chinese visitors a great experience involves everyone and I want industry to have their say, with consultation open until December," Ms Jarratt said.
"The discussion paper raises issues from better catering for Chinese travellers to diversifying target markets such as attracting different age groups and destinations so it is important for industry to think about these issues and give their feedback," she said.
"The resulting Project China Strategy will map out our long-term vision to grow our share of the crucial China market, with potential spending by Chinese visitors in Australia tipped to reach $7-9 billion by 2020."
Ms Jarratt said China was already Queensland's third largest international market and one of the fastest growing, with 198,000 Chinese visiting Queensland in the year ending June 2011 - 25% more than the year prior.
"Chinese travellers are big spenders, outlaying $381 million on their trips to Queensland in the year ending June 2011 - a significant $48 million more than during the previous year," she said.
"With Chinese visitor numbers forecast to continue growing by double digits over the next few years, it's vital that our tourism industry has the skills, products and experiences to ensure they have the best possible Queensland experience, and when they go home they tell their friends and family that Queensland is where Australia Shines."
Queensland Tourism News: Queensland Tourism Industry Canvassed on China Growth
